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And like the story of the Emperor’s new clothes, people may not tell you. (Photo: Getty Images)When you’re young and not yet experienced with dating, your view of the whole process is likely pretty straightforward. Vanity Fair, aptly titled, “Tinder and the Dawn of the ‘Dating Apocalypse.’” Aziz Ansari’s new book, Modern Romance, details the pains of sifting through piles of electronic choices, only to ultimately come up empty-handed — and disheartened." data-reactid="22"Walk through any bar or restaurant on a Saturday night, and you’re more likely to see singles swiping their phone screens instead of talking to real-life potential matches. " data-reactid="30"I’m not saying it can’t work.Table 1: Good Taglines Gone Bad You really can’t tell how the computer can chop your phrase.You just need to check — after you establish your profile.This feature can cause some serious embarrassment if you aren’t careful (see the section “Checking how your tagline gets displayed” for the scoop). For example, say that you started your essay like 50 percent of all postings: “I’m youthful, spirited, happy, healthy . The first purpose of a tagline is to quickly say something about yourself that invites a person to look further. But what if you’re not a skydiver and not even interested in being one? A funny line can be a great icebreaker, and you don’t have to be particularly funny to write funny.
If you try to be too creative with both, they tend to conflict and create a confused message. This goal is called strategic positioning, the process of defining who you are in a way that your customers understand whether they’re a good match for you.
For example, here’s an a tagline that makes you want to read on: Skydiving is the coolest experience on (or off) this planet. Oh here they are.” • “In time, we all become that which we most hate.
That explains how I became a plate of liver and onions.” • “I used to think I was indecisive, but now I’m not too sure.” Remember the game “Telephone” from when you were a kid?
(The entire tagline is visible when your prospect opens your photo and full profile.) Spark.com, for example, uses this system to create a tagline from your essay.
Table 1 gives some examples of good taglines gone bad (no, it’s not the name of a new TV reality show) when various dating sites didn’t display the entire tagline in search results.